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Market Research, Market Analysis Ukraine

Commercial success of investment project and business development depends on the quality and objectivity of market research and market analyses as well as will be project or business successful and how much its products or services meet the basic consumer’s preferences of the market Ukraine. Market research and market analyses help to identify possible areas of investment projects and business development in a particular market segment.

For making strategic decisions, long and short-term planning, to determine company’s behavior on the existing market as well as when entering new markets and to achieve the highest success, the most complete and objective information about the market in general and consumer perception of your product and its brand is required. In solving these questions the specialists of MAYGER will help you.

Ukraine Consulting Company MAYGER helps to plan and implement successful strategic marketing, market research Ukraine, provides a full range of information and analytical studies, including B2B Ukraine, B2C Ukraine in the following areas:

  • Market Analyses - includes all aspects of the business environment, market structure, economic indicators and trends, existing demand, business activity, competitors' policy, peculiarities of target Customers, research of infrastructure and technological development, government regulations, etc.

Market analysis is aimed to determine the attractiveness of a market and to understand its existing and evolving opportunities and recognize company’s related strengths and weaknesses. SWOT and PESTEL analysis are applied as the backbone of the market analysis. Market analysis helps targeting markets as well as deciding on potential new products or services to trade in.

Market analysis is used by investors to pursue their goals and is seen as an indispensable tool the investors use to look at the market fluctuations to make investment decisions. Market analysis implies looking at figure and descriptive data to determine patterns and draft scenarios, assessing key influencing market factors and variables within specific industry and market sectors and how the market as the whole is tending.

Market analysis is also being a tool used by marketers to analyze target markets of client companies and suggest the best target-tailored program to increase sales and consequently profitability. From the marketer’s perspective, marketing analysis scrutinizes every constituent of a market and looks at the company’s capacity and a product marketability to discern its position and suggest on measures that will help a company expand market share and make it profitable.

Market analysis implies survey and statistical techniques to assess customer’s purchase intentions and satisfactions and to interpret them into actual purchase probability indicators. The following are essential dimensions of a Market analysis MAYGER would ensure: industry profiling, market size, market growth rate, market profitability, market trends, distribution channels, market communication channels, key success factors etc.

Market analysis may view the market share a company owns, with the aim of determining expedience and ways to acquire a larger market share. Market share analysis pursues evaluating the customer loyalty, brand perception, overall competitive edge as well as developing a strategy of the market share expansion. 

Business environment analysis as one of the Market analysis techniques looks at the factors inherent in certain business sector and impacting thereof. Identifying environmental factors in a business, scanning and assessing their impact, analyzing and forecasting of the environmental variables are meant under the business environment analysis technique. It results in the developed strategy orienting towards mitigation and taking advantage of the business market factors.

Government regulation analysis focuses on how the regulatory factors affect business and company/project dynamics. The objective of the government regulation analysis is to scan the indirect economic effects of the regulatory burden on businesses. Government regulation analysis looks into economic, social, administrative or industry-specific regulations in order to distinguish between different types of regulations. Economic regulations are regulations which directly intervene in the market and have effects on costs and prices, the competitive situation. Among those are being taxes, quotas, tariffs, subsidies and barriers to market entry. Social regulations such as labor legislation, consumer and environmental protection are meant to protect the general public interests with regard to health, safety and the environment. Administrative regulations are the administrative procedures required to start and run business/company. This analytical approach can then be used to study the way that governmental regulations may affect investment decisions, manufacture dynamics, entry and exit potential of companies, and profit dynamics.

  • Product research, goods or service - free niches testing, concept development of new product or service, brand name development and testing, positioning research, etc.

Product Research as process of learning the customer’s needs and requirements is aimed at bringing or development a product/service into the market. Product research involves the following steps: identifying opportunities for development of existing/new product, branding or rebranding thereof; conducting in-depth survey of customer needs and their responsiveness towards existing or planned product; benchmarking of product/brand advantages versus direct and indirect competitors; product positioning; screening and developing a product concept that best appeals to the target market and aimed at tailoring efficient marketing mix (product, price, promotion and place); product/brand development; testing product on the threshold of promoting into the market.

Market and Product Research is an effective instrument for understanding customer’s thoughts, preferences and behavior enabling purchase decisions and for finding out how a product/brand is perceived by a target market, as well as for taking the proper decisions on developing, improving and branding a product and the best ways to compete on a target market.

Branding is the method of promoting the image and/or product/service/company itself towards perception and preference by consumers. Therefore brand developing involves knowing a target audience, analyzing marketing opportunities to brand a product, building a brand, creating a logo and texting brand to make it recognizable, targeting the audience and advertising and promoting brand appropriately. Branding is the best tool to strategically draw a focus audience to the product based on advertised values and advantages. Company can benefit from well-turned brand through responded marketing measures and enhanced loyalty of customers which overall drives to the grown sales and profitability. Successful branding inevitably results in increased value of a company owing the brand.

  • Competition research - analysis of the activity of existing and potential competitors, their strong and weak aspects, possible mergers or acquisitions (M&A) with competitors

Competition research focuses on the external factors influencing companies' strategies, policies and tactics. By employing Competition research, companies apply an integral and comprehensive assessment of the industry environment, understand competitors and position themselves on a business activities map versus competitors to decide on proper strategies.

Competition research implies industry profiling, identifying business rivals range, mining and analysis of data/intelligence for profiling key existing and potential competitors, ranking and positioning them through key success factors versus the client’s company, knowing marketing measures of competitors. Analysis of all the areas of competitive environment reveals opportunities, threats, consolidate strength and weaknesses and impact factors for business vectors helping to discern and implement feasible strategies. Successful competition research facilitates developing products, brand, and contributes into learning best practices from competitors and eliminating/evading blunders.

  • Investment attractiveness analysis – industry analysis, the development dynamics, the degree of difficulty to enter the industry, as well as methods of entering the industry, the holding of shares, mergers, acquisitions, etc.)

MAYGER constantly improves methods of data collection, processing and analysis. The company's specialists make constant monitoring of various branches of Ukraine market creating updated database.